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Primitivo - Hotel & Beach Club

Location: Todos Santos, Baja California Sur. México.
Land: 6,214 m2 | 66,886 sqft
Construction: 2,034 m2 | 21,893 sqft
Year: 2025

Primitivo is a 22-room hotel project that incorporates a beach club and spa, conceived as a sanctuary for contemplation and rest. Located on an exceptional beach, where whales pass by and sea turtles nest, the project is set within a natural environment of high ecological and scenic value.

The architectural proposal seeks to create a respectful dialogue between the desert and the sea, using materials in their purest form—wood, stone, earth, and exposed concrete—to convey authenticity and permanence. Each space is designed to evoke a sensory experience, where natural light, cross ventilation, and organic textures become defining elements.

The ensemble is organized so that architecture does not compete with, but rather accompanies, the landscape. Pathways, views, and the integration of patios and terraces allow guests to experience a direct connection with nature in an atmosphere of harmony and balance.

Primitivo is not only a hotel but also an invitation to experience the purity of place, where well-being emerges from the encounter between architecture, territory, and marine life.

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