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Primitivo - Hotel & Beach Club

Location: Todos Santos, Baja California Sur. México.
Land: 6,214 m2 | 66,886 sqft
Construction: 2,034 m2 | 21,893 sqft
Year: 2025

Primitivo is a 22-room hotel project that incorporates a beach club and spa, conceived as a sanctuary for contemplation and rest. Located on an exceptional beach, where whales pass by and sea turtles nest, the project is set within a natural environment of high ecological and scenic value.

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The architectural proposal seeks to create a respectful dialogue between the desert and the sea, using materials in their purest form—wood, stone, earth, and exposed concrete—to convey authenticity and permanence. Each space is designed to evoke a sensory experience, where natural light, cross ventilation, and organic textures become defining elements.

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The ensemble is organized so that architecture does not compete with, but rather accompanies, the landscape. Pathways, views, and the integration of patios and terraces allow guests to experience a direct connection with nature in an atmosphere of harmony and balance.

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Primitivo is not only a hotel but also an invitation to experience the purity of place, where well-being emerges from the encounter between architecture, territory, and marine life.

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